Sid Vernekar is a Senior Graphic
& Brand Designer. Based in London.




VAARSA2018
1920x1080 film, 6 minutes 13 seconds.

Research, film shooting, editing, co-direction, background score, logo-refinement.

TEAM
Siddhant Vernekar
Nainesh Saple
Saurabh Thakare


CLIENT
Maruti Leather Crafts, India.


 What started as a simple logo requirement soon turned into a film. Vaarsa is a welfare organisation that aimes to bring together the rural communities of handwoven Kolhapuri slippers (chappal) makers in Maharashtra, India.

I, along with my designer colleague, pitched a short film idea, that would tell the story of the handmade Kolhapuri chappal while documenting the entire chappal making process. We did this by actually going to the artisans’ houses and documented their lives through pictures and interviews.

The film was put up as part of a pitch on Kickstarter.com and YouTube and gained a lot of traction from audiences and chappal makers alike.

Shot list / quick storyboard
Logo deconstruction


The creative team - Nainesh (in red and blue stripes), Saurabh (taking the selfie) and myself (with the camera hung around my neck) with Mahipati Dadu Mane’s (the artisan) family outside their house after the shoot.



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