Sid Vernekar
is an Indian graphic designer
and a visual artist, currently
based in London. siddhant.work@gmail.com


PEEBS PEANUT BUTTER 2024
Brand identity design, mascot design, brand guidelines.

TEAM
Siddhant Vernekar
Priyank Bengali
Sheetanshu Mishra (research & strategy)
Sowmya Marla (research & strategy)
CLIENTPEEBS 
The Propagator Lab

PEEBS is a peanut butter brand from India. The visual philosophy that we adopted for its identity system for its launch campaign was ‘The Aftermath of Anarchy’ in which the PEEBS universe is crazy, chaotic and a veritable snapshot of the explosion that occurs after one opens a can of PEEBS.





BRAND BLUEPRINT
Main logo lockup


MASCOT DESIGN
The different avatars of Punky.


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