and a visual artist, currently
based in London.
1920x1080 film, 2 minutes.
Advertising, film, illustration.
TEAM
Siddhant Vernekar
CLIENTMorris & Co. (as part of the D&AD New Blood Awards 2025)
Morris & Co.’s connection to nature was fundamental, featuring abundant use of natural, organic materials like wood and stone, and incorporating floral, plant-based motifs in decorative items and architecture. Building on this dedication to nature I drew the insight that in the face of the ever-increasing threat of climate change, Morris & Co. are just as passionate and committed to nature in 2025 as they were during the Arts & Crafts Movement in 1861.
In a world that largely concentrates on the grim images of climate change, Morris & Co. look at the beauty of it by making a new series of wallpapers celebrating the new species of flora and fauna seen emerging on UK’s natural landscape as a result of climate change.
The brand draws attention to itself and its own history by talking about climate change. This was proposed in the hope that the brand’s alignment to a contemporary righteous cause would resonate with newer audiences and there’d be renewed interest in the brand.