KLAW SUPERGRAIN PUFFS2025
Packaging design, logo identity.
TEAM
Siddhant Vernekar
Priyank Bengali
Niraj Patil (3D modelling)
Sheetanshu Mishra (research & strategy)
Sowmya Marla (research & strategy)
CLIENTThe Propagator Lab
KLAW is a protein rich snack made for the Indian Gen Z audience. The packaging design language had to be a reflection of their carefree, fearless, smart and bold attitudes. Born out of the brand strategy “To savour the chaos” crafted by The Propagator Lab, the packaging design tries to capture three things, primarily -
1. the raw animalistic nature of human hunger,
2. the restless infectious energy that the Gen Z embody and
3. pure playfulness.
FlavoursPoster
PROCESS The visual device of the talon grabbing the protein puff, inspired by the name KLAW captures all three. The choice of the almost neon-ish background colours was made with the intention of making the packaging stand out in an already saturated market of Indian snacks for the young.
Logo deconstructionLogo development
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