Sid Vernekar is a Senior Graphic
& Brand Designer. Based in London.




CLIMATERISE ALLIANCE2023
Brand Identity, brand guidelines, illustration.

TEAM
Siddhant Vernekar
Divya Saxena
Sheetanshu Mishra (research & strategy)
Sowmya Marla (research & strategy)


CLIENTThe Propagator Lab
Dasra

Dasra, a leading Indian nonprofit organisation, wanted an identity system for their newest venture called ClimateRISE Alliance (CRA), a collaborative with over 65 partners aiming to enhance climate resilience in India, focusing on vulnerable communities by fostering consensus, integrating narratives for climate action, developing strategic partnerships, and mobilizing resources for community-centered climate action.

I took inspiration from the intertwining pattern seen in fabrics, drawing parallels with the interconnectedness of communities and came up with the ‘Jaali’ or the net as the main motif idea for the symbol. I also came up with a set of colours meant to be kept consistent throughout their different communication collaterals as part of the entire brand guidelines.

The entire design language brings a sense of vibrance and dynamism to a sector which is filled with hardships like funding, government red-tape and the suffering of marginalized communities. It helps clearly communicate their commitment to climate action to individuals interested in joining CRA, to potential investors and donors and the common audience at large.


Brandmark construction
Flyer
Logo option scribbles
Outdoor billboard
Poster
Exhibition booth
Layout overview
Social media visual language

ILLUSTRATIONS Another requirement for the project was a set of illustrations to be used across CRA’s marketing collaterals like website, social media, articles, etc. to talk about the organisation’s work across sectors of climate policy reform, women empowerment, forest conservation and much more.



Flyer
Online articles




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